D8_2_Market_definition_and_2nd_version_business_case_V2.8_[17_02_2009].doc

This document contains a Market Definition and Business Research for the RURAL WINGS applications and services. The document provides information on the market for educational applications based on satellite broadband communication technology, and proposes a strategy for marketing the RURAL WINGS applications and services. The document has been updated and re-issued and will be throughout the RURAL WINGS project. This second version of the document defines the structure of the final report and provides information in the following areas: • A market segmentation methodology for the RURAL WINGS services and applications has been proposed; • The main target segments have been identified; • An overview of the market for educational applications and for the satellite broadband market has been provided; • The size of the target segments has been estimated; • A study of European satellite broadband market offerings; • A marketing mix strategy has been elaborated.

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